Unlock The Secret Skills To Amplify Your Music Marketing
The Music Marketer's Promise To Guide You In Building Your Fanbase ... Fast
As a music artist, I’m sure you want your work heard, seen and loved. Ideally by the widest possible audience.
Whether you’re just starting out, chasing a record deal, forging a path as an independent, “earning” artist, or just having fun with your music, you want to be heard.
You want your music to reach people. To touch people. To be appreciated.
It’s never been easier to create and publish content as a musician…
DAW platforms for production.
Streaming platforms for listening.
Video platforms for seeing as well as hearing.
Social platforms for likes and engagement.
Dare I mention the “AI” word to make content creation even easier? Maybe not now…!
With all this amazing technology at our disposal though, thousands of readymade followers are a mere click or two away!
If only it were that easy, right?
There is so much choice out there for music fans. So much noise! It’s arguably harder than ever to ACTUALLY get seen and heard. You’re likely left with the feeling you’re wasting your time and talent.
Maybe you’re experiencing a crisis of confidence in your abilities? Or feeling a bit lost with the direction you’re taking?
Why You Need The Music Marketer
That’s why I’ve decided to start The Music Marketer Newsletter. My goal is to help aspiring and established music artists, producers performers and DJs. I want to help you get in front of more of your potential fans.
As an independent music artist, I believe you’ll massively improve your chances of future success if you own your marketing and self-promotion activities. REALLY OWN IT!
I know, I know …
You hear the word “Marketing” and probably think “bore the **** off!
“It’s time-sapping!”
“It’s complicated!”
“It’s technical!”
“It’s for the professionals!”
Through this platform, I’m hoping to impart a slice or two of my weird and wonderful knowledge. All gained from my 25-year career in the marketing and advertising industry.
But more than that …
I really want to help you because I’m a musician too. I’ve played in bands, produced music, played some great gigs in my dim-and-distant past. I still play guitar daily. Sadly, I never quite “made it big” when I was younger. But I had fun along the way. Still do.
My “time” was before the social media thing really took off. But for you now, the possibilities to market your music effectively are much, much greater than ever before.
I’ve experienced many of the challenges and frustrations you’re no doubt going through right now when it comes to marketing yourself as an artist.
Fusing my profession with my passion feels like an opportunity to give something back. It’s something I want to do. I’m excited by it and will no doubt learn a few things myself along the way.
It would be absolutely amazing to have you on the journey with me. I’d love to see what small things I can contribute towards your future growth and success.
I will commit to provide you with information and anecdotes you haven’t found, heard or had packaged-up elsewhere. I’ll be a guide and companion on your musical and marketing journey.
You care about your music and your fans more than anyone. Let’s see if I can help you surprise and delight them. Let’s see if some of these ideas can help grow your audience!
My hope is this will grow into something more than just a newsletter. With the help of readers, a like-minded musical community who can feedback, I’ll be able to more effectively shape the topics and content I share over time.
This Is What Will Be Covered
The Music Marketer will offer thoughts and ideas. Tips and tricks. Its specific objective will be to help grow your dedicated fanbase by using killer, digitally focussed marketing.
I’ll provide industry insights, lateral and tangential ideas, reviews and commentaries. All on stuff that has crossed my (mixing) desk!
I’ll show you strategies and tactics for both free and paid marketing routes . All designed to drive growth of your own audience.
Where possible, I’ll even bring in real-life case studies. Maybe you can become one of them?
I believe the importance of building and owning the relationship with your fanbase can’t be under-estimated. It gives you:
Control: you dictate who, how, where, when and why content you create actually lands.
Reach: you want to be seen and heard by as many relevant people as possible, otherwise what is the point of your blood, sweat and tears?
Gig-goers: drive interest and attendance to your shows more easily, whether real or virtual.
Leverage: a bigger, more committed fanbase strengthens your negotiating hand with industry promoters, venues, managers, publishers, reviewers and labels.
Income: more effectively generate paid revenue and support through your music output and merchandise.
If you feel your music career and marketing efforts would benefit from any of this help, hop onboard. Join me and get reading…
My promise to you is this;
The information I share will always be sincere. It will always be from the real-world of marketing and advertising. I’ll try and avoid the fluff. No nonsense.
When You Can Expect To Hear From Me
My aim is to deliver new content to you weekly. As a subscriber, every new edition of The Music Marketer will be sent directly to your inbox.
Subscription is entirely free. An optional paid subscription will follow soon, offering special extras and additional content.
Sign-up now and expand your music marketing mind…