Five Tips To Optimise Social Media Music Artist Fan Pages
I’ve said it before and I’ll say it again …
While “THE MUSIC” is your passion and requires space and time to be creative, to be truly successful and make a career within the music industry, you must treat what you do, and all its related touchpoints, like any other business venture.
Social Media Fan Pages will make up a very important component of the business side of things. You do have Fan Pages set up, don’t you? Assuming it’s a resounding yes to that question, it means ensuring Social Media Profile Pages are up to date, links all work correctly and you are posting consistently.
Your artist website, even if it’s minimal and provides only basic information and links to other channels, should also follow suit and be completely aligned.
For any new fans, or just the plain old curious online users who stumble across your music, social channels are likely to be their first point of contact. If underwhelming, messy or inconsistent, the engagement and dwell time offered by these passing music lovers will be minimal at best.
Remember people are busy.
They’re easily distracted.
They’re quickly skimming for information, not wanting to hunt or study deeply to uncover some wonderful new tunes for their ears. Make their lives easy-peasy.
Here are five simple housekeeping steps to follow. You’d be surprised how often these are overlooked or simply not stuck to:
Profile Picture: It’s so obvious this should be consistent across ALL platforms. Right? Same imagery, headshot, landscape, photoshoot. Whatever look you’re going for and however it’s been captured, you must be easily recognisable across different platforms.
Bio: Make sure this is tight and punchy. Avoid waffle. Say something meaningful and engaging to your core, bullseye target audience. Use the barstool technique to help write a bio. Imagine sitting with someone at a bar, explaining to them concisely what you’re all about. Imagine what this other person looks like. How they act. How they react. What they’re wearing. Imagine how you’d want to talk to them. Make the conversation real and personable. This will help hone your bio and resonate with more of the right people.
Links: Again, it goes without saying these should be live, working, clean and tidy. You can use Linktree to organise them but keep things short. Ensure you promote the most topical, recent news, information or content as the priority. Push stuff from months ago down the pecking order.
Posts: Writing content daily or similarly frequently can seem like a chore. Music is the priority and that’s understandable. If you don’t want to post every five minutes, then just ensure to schedule posts with a frequency that works for you. Weekly, fortnightly, whatever feels comfortable and achievable. Having a plan and sticking to it consistently will instil discipline. Over time it should become habitual. If you have ideas for content which can be staggered across several posts, plan it out and drip-feed it to your audience. Schedule things in a way fitting with your time plan.
Analytics: I know, I know. Data may seem boring and not especially creative! Yet if you know which content is resonating and which isn’t, future posts can be written and optimised far more effectively. Make sure to understand the main metrics of reach, impressions, engagement and click through rates.
I’ll leave you today with this thought …
A good way to think of your Social Media Fan Pages is like a merch table at a gig. It should be branded, simple to find stuff, tidy and eye-catching. It should be easy to form a good first impression of you as an artist.
Do your fan pages do that? If not, get tinkering…